Tools Culture

Message + Tools + Systems = Success

 

Once you have a clear and effective message established, your next step is to share that message in the right communication tools for your company. The goal is to offer tools that will instill confidence in the minds of your representatives about your product and opportunity. Create tools that bring people together; ones that will get people off the couch and on their friend’s doorstep.

 

Over time, your company will create and provide your consistent message through tools such as DVDs, CDs, magazines, brochures and other physical communication tools. The ability to deliver a clear, concise message to a receptive sales force creates a dynamic, powerful organization.  Now it’s time to create a tools culture.

 

A tools culture is a companywide, consistent practice of creating sales opportunities, recruiting activity, training and motivation through communication tools. Generally seen as a long-term strategy that yields great results, a tools culture enables a company to provide clear, easy-to-use system that every representative can utilize to grow a successful business.

 

A successful tools culture requires:

 

·        High quality, effective tools

·        Events to launch new tools, with a major emphasis on the success
a tools culture creates

·        Ongoing training and motivational programs to generate
excitement and give information between major events

·        Endorsement and support of tool use by all key sales leaders

·        A consistent use plan, such as "Two a Day and Ten in Play"

 

Companies that implement a strong tools culture can expect to see a measurable increase in recruiting, revenue and retention within just 6 months.

The result? Growth in recruiting, growth in revenue and stronger retention. Communication tools are essential to these three facets, and implementing them effectively requires not only insight into your company’s corporate culture but in-depth industry knowledge.