It’s tempting for a company owner or “C” level executive to allow top field leaders to use the company logo or brand identity to create custom marketing tools.
After all, the top field leader has some cool ideas and promises this is the way he / she did it “at the last company” to build a huge group.
WOW!
Can it really be that tempting to put your …
We almost all agree that a distributor starter kit is a good idea.
Some companies have gone “virtual” with their kits. Usually, because of cost. Recently, I had a company owner tell me that his new reps didn’t want to spend $25 on the starter kit. Apparently, they would rather have it online where they can read it and/or print it on their own. This same …
Over the past year, it has become VERY clear that a “’typical” prospect for a direct selling company has become more wary (and weary) when it comes to hearing about a new business or product offering.
While a person may be open to hearing about a new way to make money or learn about a great new product that can positively impact them, they are very …
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Paul Adams has been with VideoPlus since 1989 and has seen his share of good and bad ideas in the direct selling world.
For the last 21 years, he has worked with or observed companies offering every imaginable product and/ or service the industry has to offer.
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