The Stategic Approach

Training!
Every direct selling company provides training to their new distributors. Some better than others.
There are a number of aspects of your business that need to be addressed with training.
Sales
Prospecting
Recruiting
Hostess coaching
Product
Back office
Leadership
And more.
But, what’s first?
Recently, a regular topic of discussion with many companies revolves around teaching the new distributors what they are supposed to do first.
Literally! When the new kit arrives, what do you want them to do NOW?
And, once they’ve done it, what should they do next.
I have a pretty simple look at training and I’m sure, a person with “training” in their title, can tell me why I’m wrong. But, until I hear from them, I’m going to keep running with it.
Training is about creating good habits.
From there, I believe habits will turn into productivity. …

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We get lots of phone calls from companies that are looking for help with their prospecting and/or recruiting efforts.
A typical call starts something like this.
“I need a new video and someone recommended that I contact you… ”
or
“I’m interested in having my company featured in one of your magazines”.
or
“I saw a journal you did for XYZ company and I’m interested in doing something like that for my company”
The calls sound pretty benign, don’t you think?
Generally speaking, the callers have some idea of what they want and have a pretty clear idea of why they want it. Growth is the common answer.
Over the past 20+ years, I’ve observed and participated as hundreds of companies created and launched new tools that were supposed to create growth.
Some worked – some didn’t.
Why? What …

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I was at the DSA Annual Meeting last week.
Congratulations to the DSA on record attendance. It was a terrific celebration of the 100th Anniversary of DSA. Great speakers! Outstanding recognition of the true legends of the industry!
Every year, the event is an incredible opportunity to visit with people from all segments of the industry. From global giants and legends to PRE-start ups, the chance to talk with people that are on the frontlines of the industry is what makes the event so powerful.
I spent some time talking with a husband / wife team that is running a fairly new company. With impressive growth and a solid foundation, they appear to be poised to take a pretty big step toward their growth goals.
One thing struck me — they …

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