The Stategic Approach

When you launched your company or introduced a new product, how much time did you spend making sure your story was something special?
By “special”, I mean that it has a differentiator that makes it unique. (Is that redundant?)
I often see new companies launch or existing companies introduce a new product and it seems as if the executive / marketing team from the company didn’t spend near enough time focusing on whatever it is that makes them truly special.
Instead, existing companies are often focused on finding a way to get more money out of their existing distributor base — which often does exactly the opposite because it creates a lack of focus. Look back in old blogs to see my thoughts on that.
And, new companies have something …

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Like most people in this industry, I’ve lost track of how many events/ conventions I’ve been to.
And, I’ve seen my share of keynote speakers at the events. From really big household names to people you’ve probably never heard of. I’ve seen a lot of them.
It’s interesting to observe these speakers as well as the audience’s reception to them.
In truth, I’ve only seen a handful of really bad speakers.
Not that the bad ones couldn’t speak in public — most are polished with a reasonable sense of timing and presentation skills. But, some of these people just didn’t have a clue who the audience was and what they could / should say that could help them with their home-based business.
Many of our clients are looking for two things when …

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Training!
Every direct selling company provides training to their new distributors. Some better than others.
There are a number of aspects of your business that need to be addressed with training.
Sales
Prospecting
Recruiting
Hostess coaching
Product
Back office
Leadership
And more.
But, what’s first?
Recently, a regular topic of discussion with many companies revolves around teaching the new distributors what they are supposed to do first.
Literally! When the new kit arrives, what do you want them to do NOW?
And, once they’ve done it, what should they do next.
I have a pretty simple look at training and I’m sure, a person with “training” in their title, can tell me why I’m wrong. But, until I hear from them, I’m going to keep running with it.
Training is about creating good habits.
From there, I believe habits will turn into productivity. …

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