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	<title>The Stategic Approach &#187; Uncategorized</title>
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		<title>What makes you special?</title>
		<link>http://www.videoplus.com/pablog/blog/2010/08/10/what-makes-you-special/</link>
		<comments>http://www.videoplus.com/pablog/blog/2010/08/10/what-makes-you-special/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 19:24:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videoplus.com/pablog/?p=240</guid>
		<description><![CDATA[When you launched your company or introduced a new product, how much time did you spend making sure your story was something special?
By “special”, I mean that it has a differentiator that makes it unique.  (Is that redundant?) 
I often see new companies launch or existing companies introduce a new product and it seems as if the executive / marketing team from the company didn’t spend near enough time focusing on whatever it is that makes them truly special. 
Instead, existing companies are often focused on finding a way to get more money out of their existing distributor base &#8212; which often does exactly the opposite because it creates a lack of focus. Look back in old blogs to see my thoughts on that. 
And, new companies have something ...<br /><br /><a style="margin-left: 600px;" href="http://www.videoplus.com/pablog/?p=240"><strong>More ></strong></a>]]></description>
		<wfw:commentRss>http://www.videoplus.com/pablog/blog/2010/08/10/what-makes-you-special/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			</item>
		<item>
		<title>Making keynote speakers work for YOU!</title>
		<link>http://www.videoplus.com/pablog/blog/2010/08/05/making-keynote-speakers-work-for-you/</link>
		<comments>http://www.videoplus.com/pablog/blog/2010/08/05/making-keynote-speakers-work-for-you/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 16:06:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videoplus.com/pablog/?p=237</guid>
		<description><![CDATA[Like most people in this industry, I’ve lost track of how many events/ conventions I’ve been to.  
And, I’ve seen my share of keynote speakers at the events. From really big household names to people you’ve probably never heard of. I’ve seen a lot of them.
It’s interesting to observe these speakers as well as the audience’s reception to them.
In truth, I’ve only seen a handful of really bad speakers.
Not that the bad ones couldn’t speak in public &#8212; most are polished with a reasonable sense of timing and presentation skills. But, some of these people just didn’t have a clue who the audience was and what they could / should say that could help them with their home-based business. 
Many of our clients are looking for two things when ...<br /><br /><a style="margin-left: 600px;" href="http://www.videoplus.com/pablog/?p=237"><strong>More ></strong></a>]]></description>
		<wfw:commentRss>http://www.videoplus.com/pablog/blog/2010/08/05/making-keynote-speakers-work-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			</item>
		<item>
		<title>What’s your training supposed to do?</title>
		<link>http://www.videoplus.com/pablog/blog/2010/07/14/what%e2%80%99s-your-training-supposed-to-do/</link>
		<comments>http://www.videoplus.com/pablog/blog/2010/07/14/what%e2%80%99s-your-training-supposed-to-do/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videoplus.com/pablog/?p=233</guid>
		<description><![CDATA[Training!
Every direct selling company provides training to their new distributors. Some better than others. 
There are a number of aspects of your business that need to be addressed with training.
Sales
Prospecting
Recruiting
Hostess coaching
Product
Back office
Leadership
And more. 
But, what’s first? 
Recently, a regular topic of discussion with many companies revolves around teaching the new distributors what they are supposed to do first.
Literally! When the new kit arrives, what do you want them to do NOW?
And, once they’ve done it, what should they do next.
I have a pretty simple look at training and I’m sure, a person with “training” in their title, can tell me why I’m wrong. But, until I hear from them, I’m going to keep running with it.
Training is about creating good habits. 
From there, I believe habits will turn into productivity. ...<br /><br /><a style="margin-left: 600px;" href="http://www.videoplus.com/pablog/?p=233"><strong>More ></strong></a>]]></description>
		<wfw:commentRss>http://www.videoplus.com/pablog/blog/2010/07/14/what%e2%80%99s-your-training-supposed-to-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The order of things</title>
		<link>http://www.videoplus.com/pablog/blog/2010/07/07/the-order-of-things/</link>
		<comments>http://www.videoplus.com/pablog/blog/2010/07/07/the-order-of-things/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 21:07:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videoplus.com/pablog/?p=222</guid>
		<description><![CDATA[We get lots of phone calls from companies that are looking for help with their prospecting and/or recruiting efforts.
A typical call starts something like this.
“I need a new video and someone recommended that I contact you… ” 
or
“I’m interested in having my company featured in one of your magazines”.
or
“I saw a journal you did for XYZ company and I’m interested in doing something like that for my company&#8221;
The calls sound pretty benign, don’t you think?
Generally speaking, the callers have some idea of what they want and have a pretty clear idea of why they want it. Growth is the common answer.
Over the past 20+ years, I’ve observed and participated as hundreds of companies created and launched new tools that were supposed to create growth.
Some worked – some didn’t. 
Why? What ...<br /><br /><a style="margin-left: 600px;" href="http://www.videoplus.com/pablog/?p=222"><strong>More ></strong></a>]]></description>
		<wfw:commentRss>http://www.videoplus.com/pablog/blog/2010/07/07/the-order-of-things/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			</item>
		<item>
		<title>Just because you can, doesn’t mean you should</title>
		<link>http://www.videoplus.com/pablog/blog/2010/06/14/just-because-you-can-doesn%e2%80%99t-mean-you-should/</link>
		<comments>http://www.videoplus.com/pablog/blog/2010/06/14/just-because-you-can-doesn%e2%80%99t-mean-you-should/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 18:29:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videoplus.com/pablog/?p=219</guid>
		<description><![CDATA[I was at the DSA Annual Meeting last week.
Congratulations to the DSA on record attendance.  It was a terrific celebration of the 100th Anniversary of DSA.  Great speakers! Outstanding recognition of the true legends of the industry!
Every year, the event is an incredible opportunity to visit with people from all segments of the industry. From global giants and legends to PRE-start ups, the chance to talk with people that are on the frontlines of the industry is what makes the event so powerful.
I spent some time talking with a husband / wife team that is running a fairly new company. With impressive growth and a solid foundation, they appear to be poised to take a pretty big step toward their growth goals. 
One thing struck me &#8212; they ...<br /><br /><a style="margin-left: 600px;" href="http://www.videoplus.com/pablog/?p=219"><strong>More ></strong></a>]]></description>
		<wfw:commentRss>http://www.videoplus.com/pablog/blog/2010/06/14/just-because-you-can-doesn%e2%80%99t-mean-you-should/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			</item>
		<item>
		<title>Are You in Control of Your Business?</title>
		<link>http://www.videoplus.com/pablog/blog/2010/06/03/are-you-in-control-of-your-business/</link>
		<comments>http://www.videoplus.com/pablog/blog/2010/06/03/are-you-in-control-of-your-business/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 14:35:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videoplus.com/pablog/?p=215</guid>
		<description><![CDATA[You’ve spent years dreaming and planning to own and/or run a direct selling company.
The culmination of all your efforts, your business is now a reality. You’ve worked your way to the very top of the organization. President, CEO or another equally prestigious and hard-earned title.
All the knowledge you’ve gained has brought you to a place where you can be THE leader of the organization.
Congratulations!
Without a doubt, as you continue to grow your business, you are approached over and over by independent business owners (IBO) and they all say they want to join your organization and bring their knowledge and their way of growing a business into your world. They want to help you “explode” your business and reach entirely new and, up to now, unreachable levels of success.
All you have ...<br /><br /><a style="margin-left: 600px;" href="http://www.videoplus.com/pablog/?p=215"><strong>More ></strong></a>]]></description>
		<wfw:commentRss>http://www.videoplus.com/pablog/blog/2010/06/03/are-you-in-control-of-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			</item>
		<item>
		<title>Is Social Media Helping or Hurting Your Business?</title>
		<link>http://www.videoplus.com/pablog/blog/2010/05/26/is-social-media-helping-or-hurting-your-business/</link>
		<comments>http://www.videoplus.com/pablog/blog/2010/05/26/is-social-media-helping-or-hurting-your-business/#comments</comments>
		<pubDate>Wed, 26 May 2010 13:34:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videoplus.com/pablog/?p=210</guid>
		<description><![CDATA[Every couple of days, I see a new Facebook entry from a guy I went to high school with. High school was a long time ago and I was very happy when he sent me a friend request. I responded quickly to his request.
In less than 24 hours, the happiness of having the opportunity to “reconnect” with an old friend went away. It was clear to me that his sole intent of sending the friend request was to get me excited about his network marketing opportunity. 
Ok, you know I’m not against network marketing opportunities so don’t go down that path.
My disappointment was that his friend request was not genuine. He didn’t want to renew an old friendship, he wanted to sell me something. As someone he once knew, I ...<br /><br /><a style="margin-left: 600px;" href="http://www.videoplus.com/pablog/?p=210"><strong>More ></strong></a>]]></description>
		<wfw:commentRss>http://www.videoplus.com/pablog/blog/2010/05/26/is-social-media-helping-or-hurting-your-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			</item>
		<item>
		<title>Personal Development – Who’s Responsibility Is It?</title>
		<link>http://www.videoplus.com/pablog/blog/2010/05/12/personal-development-%e2%80%93-who%e2%80%99s-responsibility-is-it/</link>
		<comments>http://www.videoplus.com/pablog/blog/2010/05/12/personal-development-%e2%80%93-who%e2%80%99s-responsibility-is-it/#comments</comments>
		<pubDate>Wed, 12 May 2010 15:32:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videoplus.com/pablog/?p=207</guid>
		<description><![CDATA[Ok, we’ve heard (and said) it 100 times about direct selling companies. 
“(INSERT COMPANY NAME HERE) is a personal development company with great products and a compensation plan.”
Do you believe that? 
Personally, I don’t think there is any question that people join direct selling companies because of what they can EARN  but, stay because of what they can BECOME.  
I’ve seen it too many times to question it.  
Look at companies like Amway, Herbalife, A C N, Primerica, MonaVie, Pre-Paid Legal Services, Mary Kay, Vemma, Ignite, Send Out Cards, Team National and many more. Check out the success and growth each of these companies has had over the years. 
All different companies &#8212; different products &#8212; different compensation plans.
 But, they ALL have a very strong culture ...<br /><br /><a style="margin-left: 600px;" href="http://www.videoplus.com/pablog/?p=207"><strong>More ></strong></a>]]></description>
		<wfw:commentRss>http://www.videoplus.com/pablog/blog/2010/05/12/personal-development-%e2%80%93-who%e2%80%99s-responsibility-is-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			</item>
		<item>
		<title>Recruiting vs Presenting. Where are you focused?</title>
		<link>http://www.videoplus.com/pablog/blog/2010/05/04/recruiting-vs-presenting-where-are-you-focused/</link>
		<comments>http://www.videoplus.com/pablog/blog/2010/05/04/recruiting-vs-presenting-where-are-you-focused/#comments</comments>
		<pubDate>Tue, 04 May 2010 15:56:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videoplus.com/pablog/?p=203</guid>
		<description><![CDATA[It’s interesting how people perceive the recruiting process.
We had the opportunity to visit with a group last week that was comprised of corporate team members as well as some top field leaders from the company. The goal for the session was to work together to determine the absolute best and most needed tools that could help the organization grow. In working together, the hope is that the group would have a very strong “buy-in” from all involved.  
Great idea!
The ideas from the field leaders quickly gravitated to items such as flip charts, opportunity brochures,  product brochures, workbooks and other items that would aid them in presenting the business opportunity. 
However, when I asked how many people in their organization could effectively utilize the presentation tools described, the list ...<br /><br /><a style="margin-left: 600px;" href="http://www.videoplus.com/pablog/?p=203"><strong>More ></strong></a>]]></description>
		<wfw:commentRss>http://www.videoplus.com/pablog/blog/2010/05/04/recruiting-vs-presenting-where-are-you-focused/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			</item>
		<item>
		<title>How Important is Your Corporate Culture?</title>
		<link>http://www.videoplus.com/pablog/blog/2010/04/27/how-important-is-your-corporate-culture/</link>
		<comments>http://www.videoplus.com/pablog/blog/2010/04/27/how-important-is-your-corporate-culture/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 18:28:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videoplus.com/pablog/?p=197</guid>
		<description><![CDATA[The topic of “corporate culture” comes up quite a bit around here.
Sometimes it’s about our culture but, more often than not, the topic is about the culture that a client has. 
This past week, I had an experience that will forever change the way I view corporate culture. 
Frankly, until a few weeks ago, I hadn’t paid any attention to Zappos – the online shoe / clothing store. I had heard of their customer service but I didn’t know much more than what I had read in SUCCESS magazine. 
At the recent VideoPlus University, my friend Todd Smith presented his findings on best practices of social media and Zappos came up there. He said their practices were far ahead of most other companies. Something about great service and compelling content. ...<br /><br /><a style="margin-left: 600px;" href="http://www.videoplus.com/pablog/?p=197"><strong>More ></strong></a>]]></description>
		<wfw:commentRss>http://www.videoplus.com/pablog/blog/2010/04/27/how-important-is-your-corporate-culture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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